In the context of Fort’s development, the keywords defining the direction and objectives for the second half of the year are “growth” and “diversification”. These two fundamental concepts are rooted in our strategic vision to strengthen our position in the cybersecurity services market and to bring increased value to the customers and partners we are pleased to work with.
“Growth” means continuing our efforts to expand our market impact and presence. This objective involves not only increasing turnover, but also the constant development of the customer portfolio and the various market segments.
We are looking at a very promising sales pipeline, which includes potential projects worth a total of around €2 million. These projects are distributed between “One Off” deliveries, i.e. one-off projects, and recurring contracts, which we anticipate will generate revenue for periods between 1 and 3 years.
We are stepping up our commitment to continued investment in sales and marketing activities, both in Romania and internationally, with a view to generating projects for the fourth quarter of 2023 and the full year 2024. In the process, we aim to significantly improve the sales channels through which we promote the company’s services. Our firm goal is to conclude collaborations in 2023 with at least 7 new customers, of which at least 3 should be from outside Romania.
“Diversification” reflects our desire to bring a wide range of innovative options and services to the portfolio. We understand that customer requirements are complex and varied, so we focus on developing a set of offerings that cover a wide range of needs and situations.
We plan to invest in expanding our cybersecurity portfolio, with a focus on managed services activities and by establishing multiple partnerships with cybersecurity-specific technology providers. At the same time, we continue to invest in growing our internal teams so that we can deliver complex projects in the company’s “classic” activities such as penetration testing, auditing and consulting.
Last but not least, for the second half of 2023, we plan to build relationships with more new customers by adding Security Operations Center (SOC) subscriptions to the Fort portfolio.